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中英双语传授网络营销Search Engines in the Marketing Mix – Corporate Training
Search engine traffic originates from a voluntary, audience-driven search. The searcher is in “hunt mode” but they may be anywhere along the buying cycle (or sales funnel).Indentify where in the marketing mix SEO belongs:
Branding and Awareness Generation (early in buying cycle)
Lead Generation or Registration
Pre-Purchase Contact
Post-Purchase Support and Removal of Buyers Remorse